Ten years is a big deal. A logo alone wasn’t going to cut it. Uber needed a milestone moment that felt as memorable as the journey so far.

We created a commemorative 10-year anniversary logo and extended the identity across a suite of branded assets for the Queenstown Soho Basin experience. We built a consistent brand presence that connected with Uber One members, media, and guests throughout the experience.

The result was a premium anniversary experience that strengthened brand visibility across the event, generating strong PR reach and creating a memorable milestone for Uber in New Zealand.